For UK roofers
You know the pitch.
This isn't that.
You've probably been on at least one of the big directories and felt the friction: paying £20 a lead to fight five other trades for a tyre-kicker, watching your rank drop the month you cut spend, paying for "featured" placements while the platform advertises on your company name. RoofersBook is built differently — on purpose.
Run and edited by Giuseppe. Every guide on this site is written and signed by one named person. That's the kind of site this is.
The deal
Three things, upfront, in plain English.
No minimum spend. No auto-renewal. No trap pricing. You can walk away at any time and nothing happens except you stop being listed.
01 · Free
Baseline listing
Free, forever. Your company appears in the directory and on any service × city page that matches your cover area. Listings are drawn from public Companies House records — you don't need to "sign up" to be there. You do need to claim it if you want to control the photos, services list, and contact details.
Cost to you: £0
02 · Free
Verified badge
When you send us current public liability insurance evidence and (if applicable) trade body membership, we manually check it and mark your listing as verified. Verified listings rank above unclaimed listings on the factors we publish in the methodology. The verification check is free and we don't charge to keep it.
Cost to you: £0
03 · Per lead
Lead routing
Homeowners submit briefs through /get-quotes. We pass each brief to a small number of matching roofers — usually up to three — based on postcode, service, and your stated cover area. You pay only for the leads you accept, and only after the price is shown to you in advance.
Typical £8–£45 per lead · disclosed before acceptance
Why this isn't just another directory
Five things we do that the big platforms don't.
01
No pay-to-rank
Lead fees pay for the leads themselves. Rankings are determined by verification tier, Companies House signals, geographic and service match, and listing completeness. A roofer who pays us nothing can outrank a roofer who pays us thousands. We publish the full factor list on the methodology page and we mean it.
02
Lead matching by fit, not spend
When a homeowner submits a brief, we look at postcode, service type, property type, and your stated cover area. Matching roofers get the lead. A roofer with a big account doesn't jump the queue on a job outside their specialism.
03
Real editorial, with a named author
The guides on this site are hand-written and signed by Giuseppe. Google increasingly rewards E-E-A-T signals — genuine expertise, experience, authoritativeness, trust — and punishes templated SEO farms. That's why our traffic tends to be homeowners who already know what they want and are ready to hire, not price-shoppers.
04
No minimum spend, no auto-renewal
You aren't signing a contract. You're opting in to lead routing on a per-lead basis. Turn it off any time from your confirmation email. Your baseline listing stays put.
05
Takedowns are honoured
If you're listed and you want to be removed, email corrections@roofersbook.com and we remove you. The directory isn't a weapon — we have no commercial interest in keeping a business listed against its will. Full process on the complaints page.
06
One person, accountable
RoofersBook is a sole trader operation run by Giuseppe in the UK. There's no support queue, no "my account manager changed again", no call-centre scripts. If something goes wrong, one named person answers the email.
Honest disclaimer
This isn't for everyone, and that's deliberate.
A short list of the kinds of businesses we don't accept, don't route leads to, and will remove on sight:
- Door-to-door canvassers and cold-callers
- Limited companies that just phoenix'd a failed company at the same address
- Roofers without current public liability insurance
- Sub-contractor lead-farms that resell leads downstream
- Anyone who offers to pay for rank, reviews, or removal of a competitor
- Businesses under active Trading Standards enforcement we can verify
None of that means we assume bad faith. If you think one of these criteria has caught you unfairly, email corrections@roofersbook.com and we'll look at your specific case properly.
The process
From submission to live in two working days.
- 1
You fill in the form below
Business name, email, phone, postcode, and the services you do. Five fields, about two minutes. The rest is optional and can be added later through your confirmation email.
- 2
We cross-check against Companies House
We look up your registered status, filing history, and director information from the public record. No charge. If you're a sole trader, we skip this step and verify you manually instead.
- 3
You send evidence (optional)
Insurance certificate, trade body membership, VAT number. Only if you want the verified badge. We read everything a human sends us.
- 4
Preview, then live
We send you a preview link before anything publishes. You approve it or ask for changes. Once you approve, the listing is live on roofersbook.com within the hour.
Roofer FAQ
The questions we get asked most.
How much does a lead actually cost?
Per-lead fees range from about £8 on a small repair to about £45 on a high-value job (re-roof, new roof, flat-roof replacement). The exact fee is shown to you before you accept the lead — you can pass on any lead for any reason, no penalty. There's no subscription, no minimum, no auto-renew.
Why is this cheaper than Checkatrade or MyBuilder?
Two reasons. First, we don't run TV ads, so we don't need to recover that cost through inflated lead prices. Second, we only route a lead to a small number of matching roofers, not the maximum that will still pay — so each of you has a higher close rate, which means we can charge less and still cover our costs.
Do I have to use my real Companies House name?
Yes on the backend, because that's how we verify you and rank you against other listings. You can display a trading name on the listing itself. If you're a sole trader with no limited company, we verify you via insurance documents and other public records instead.
What happens if I get a bad lead?
Email back and we refund it. We don't run a formal dispute process because we're small — if the lead turned out to be a tyre-kicker, a duplicate, or someone who'd already hired when they submitted, that's on us, not on you.
How do I rank higher?
Claim your listing, send insurance evidence for the verified badge, add trade body membership, and keep your service list current. We don't accept money for ranking — see section 3 of the methodology page for the full factor list in descending weight.
Will I get swamped with leads?
No. We route a small number of leads to a small number of roofers. If you're getting more than you can handle, you can cap the rate or pause routing entirely from the email link we send you. The listing stays live.
Who actually runs this site?
Giuseppe, a sole trader in the UK. The site is not a limited company — legal responsibility sits with me personally. My email address and contact information are on the about page and you can reach me directly any time.
Add your business
Two minutes, five fields.
Everything else is optional and can be added later. You'll get a preview link by email before anything publishes.
One more thing
If this reads like a pitch, that's because it is one.
We're a small directory that needs to earn its reputation, one roofer at a time. We know you've been sold a dozen "better than Checkatrade" lines before. Read the methodology, poke around the guides, check the about page. If the site passes your own smell test, fill in the form. If it doesn't, tell me why and I'll try to fix it.
— Giuseppe